FCA India to reportedly axe Fiat this year
- According to a new report, Fiat Chrysler Automobiles (FCA) will discontinue the Fiat brand in India this year, and instead, will focus on Jeep.
- Fiat’s current lineup in India only includes the Linea and the Punto (including Abarth derivatives), both of which are obsolete models. Plus, they sell in relevant numbers.
- Both Fiat cars, in fact, are so old that they cannot be upgraded to comply with the upcoming BSVI emission norms. On top of that, Fiat’s poor sales in India makes it pointless for FCA to invest in new models here.
- On the other hand, Jeep has tasted some good success in India since the launch of the Compass in 2017. Additionally, Jeep also has a premium brand image because the Grand Cherokee and the Wrangler are positioned in the luxury segment.
- Jeep will be launching new models in India over the next few years, one of which includes an affordable sub 4-metre SUV.