iPhone production cut by 10%
- A report by Nikkei Asian Review reveals that Apple has asked its suppliers to manufacture lesser number of iPhones for the ongoing quarter.
- This is the second time in the last two months that Apple has cut the iPhone’s planned production.
- In an open letter to investors, Tim Cook said that for the quarter ending December 29, Apple expects revenue of approximately US $84 billion, which is lower than the previously projected US $89-93 billion.
- “We did not foresee the magnitude of the economic deceleration, particularly in greater China. We believe the economic environment in China has been further impacted by rising trade tensions with the United States”, Cook said in the letter.
- This reduction in production will affect all three 2018 iPhones – XR, XS and XS Max.