Kia India dealers happiest; Honda India dealers most unhappy: FADA Study
A ‘Dealer Satisfaction Study’ was recently conducted in India by The Federation of Automobile Dealers Associations (FADA).
The study, done with the help of a Singapore-based consulting firm, took responses of around 2,000 vehicle dealers across India and their views on six factors of OEM-dealer business relationship – viability and policy; product; marketing; sales; aftersales, and training, were taken into account.
The results are out, and the study reveals that Kia dealers are the happiest in the country, followed by MG dealers. Interestingly, both Kia and MG are relatively new car brands in India that entered our market in 2019.
On the contrary, Honda dealers were the most dissatisfied, followed by Ford dealers. However, Honda’s score, at 562 (out of 1,000), was way below Ford’s which stood at 669.
Coming to luxury cars, BMW India dealers were the most satisfied according to this FADA study.
Ironically, Honda topped the dealer satisfaction list in the two-wheeler segment, with Royal Enfield performing the worst.