Yamaha India to focus on premium segment
- According to a new report by ET, India Yamaha Motor has decided to move away from mass market motorcycles in favour of premium offerings.
- This new strategy, however, will exclude scooters. The Japanese company will remain in the mass market with its scooters, which have been performing pretty decently. Their affordable motorcycles, however, sell in insignificant numbers.
- Yamaha’s major chunk of sales comes from its 150 cc+ bikes, which include the R15, R3 and the FZ series. In fact, the R15 registered a staggering 231 per cent YoY growth in October 2018, thanks to the introduction of the V3 model.
- The company has also confirmed that it is evaluating 300 cc+ motorcycles and 150 cc premium scooters for India as well.
- The company did not comment anything about its superbike strategy in India. Yamaha currently has the R1 and MT-09 superbikes in India, but these are poorly marketed and therefore don’t sell much.